I observed that many colleagues were using external design tools like Canva (some even paying for premium subscriptions!) despite our institution providing a full Adobe Creative Cloud license. This represented a significant underutilized asset and a missed opportunity. I identified a clear need for training to bridge this awareness gap, empower our staff and faculty with superior tools, and improve the overall quality of our institutional materials. 

To address this need, I developed a comprehensive workshop from the ground up, following a systematic design process.

1. Design & Strategy

   • Instructional Design Model: I applied the principles of Backwards Design, starting with the desired outcomes and crafting the learning objectives first.

   • Learning Objectives: With Google Gemini as a brainstorming partner, I developed three clear objectives for the session:

     • Identify the key features of Adobe Express and articulate its benefits.

     • Create a professional-quality flyer and presentation.

     • Apply fundamental accessibility principles within the tool.

2. Development & Deliverables

   • Promotional Materials: I created an engaging promotional flyer in Adobe Express to generate interest and model the tool's capabilities. 

   • Workshop Presentation: I developed a professional slide deck to guide the live session. 

   • Interactive Handout: Using Articulate Storyline, I designed an interactive digital handout to serve as a sustainable, paperless resource for attendees. 

3. Evaluation

   • Measuring Impact: I created a feedback survey using Microsoft Forms to measure the workshop's effectiveness against the learning objectives and to gather qualitative feedback for future improvements.